Our Team

The People Behind the Rankings

Local search is a zero-sum game. You either own the map pack, or you bleed leads to the competitor who does. We built this platform to document exactly what works in the Baton Rouge market right now.

No theory. No generic marketing fluff. Real field data.

We test ranking variables across dozens of local campaigns. We track proximity signals. We publish the raw data. Our team consists of operators who spend their days inside Google Business Profiles, fighting algorithm updates, and fixing broken local search architectures.

Lead Strategist & Growth Manager

Karyna Shamayeva

Karyna Shamayeva spent over six years driving growth for technology companies before turning her analytical focus to local search architecture. She cut her teeth at Bridge, Inc. and Mainsoft LLC. There, she learned how to build customer acquisition systems through brutal efficiency. Now, she applies that exact framework to Google Business Profile optimization.

She maps out the strategic development required to push a Baton Rouge business from page three obscurity to the top three map results. Karyna ignores vanity metrics entirely. She tracks phone calls, form fills, and booked revenue. She knows exactly how to structure a campaign to capture high-intent local traffic.

Connect with her on LinkedIn.

Our Core Specialists

Marcus Fontenot, Citation Auditor

Marcus spends his days hunting down ghost citations and fixing broken NAP consistency across Tier 1 data aggregators. Last month, he rebuilt a local Baton Rouge HVAC contractor’s entire digital footprint in 45 days to recover a suspended profile.

Elena Rostova, Review Velocity Lead

Elena engineers review acquisition systems that actually convert happy customers into five-star GBP ratings. She structures Q&A sections to capture local featured snippets and builds localized content that signals direct relevance to the Baton Rouge map algorithm.

Our Testing and Publication Standards

We do not publish regurgitated Google guidelines. Google’s public documentation routinely contradicts its own live algorithm. We rely strictly on field data.

Every strategy we publish goes through a rigid vetting process. We follow three absolute rules for our content.

• We test it first. If we haven’t run the tactic on a live campaign in the Louisiana market, we don’t write about it.
• We show the friction. Local SEO breaks. Suspensions happen. Competitors keyword-stuff their business names. We document the failures alongside the wins.
• We name the tools. We use BrightLocal, Whitespark, and PlePer. We tell you exactly what software we trust to track grid rankings.

We publish reality.

Talk to the Team

Need help with a suspended GBP? Fighting a competitor who cheats the map pack? Reach out.

We read every email. We respond within 24 hours. You will get a reply from a real practitioner, not an automated ticketing system.

We do not accept guest posts from generic marketing agencies. If you run a local business in Baton Rouge and have a specific case study about your map rankings, we want to hear from you. Send your data to our editorial desk, and we will review your findings.